The Los Angeles Kings have unveiled a new logo that draws inspiration from the team's storied past, particularly the iconic 1990s era when Wayne Gretzky became a central figure in their branding. The new emblem is designed to bridge the past and the present, reviving the "Chevron" design from Gretzky's era while introducing updated elements to connect historic moments with future ambitions.
Bridging Eras with Design Elements
A significant aspect of the new logo is its dedication to preserving the heritage of the franchise. "Los Angeles" is prominently featured at the top of the new logo, ensuring the city's name is front and center. This is complemented by an updated version of the original 1967 crown, a nod to the team's rich history.
The redesigned logo encapsulates the franchise's evolution, artfully blending classic elements from the early 90s jerseys with a modern flair. The new design replaces the former logo that was unveiled in 2008, marking the end of an era and the beginning of a new chapter for the Kings.
A Collaborative Effort
The Kings dedicated two years to the redesign process, underscoring their commitment to creating a logo that resonates with both past and present fans. Luc Robitaille, a pivotal figure in the Kings' history, highlighted the extensive effort and collaboration involved in the logo's creation. "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," Robitaille said.
Involving both past and current players, the feedback was crucial in shaping a design that honors the team's legacy while embracing future possibilities. "This evolution is rooted in our 57-year history and embraces the elements of our eras," Robitaille added, emphasizing the importance of integrating elements from different periods in the team's history.
Kelly Cheeseman, another key figure in the organization, expressed pride in the new design. "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," Cheeseman remarked, highlighting the collective enthusiasm within the organization.
Fan and Team Reception
The new logo will be available for purchase starting Friday, June 21, exclusively at the Crypto.com Arena's Team LA Store. The design aims to resonate with fans by fusing classic and modern elements, creating an emblem that honors the past while looking forward to the future.
The team's effort to involve players and other stakeholders in the design process reflects their dedication to creating a logo that resonates on multiple levels. "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future," Robitaille noted.
The logo encapsulates the franchise's rich history and evolution, serving as a symbol of pride for the organization and its supporters. As the Kings prepare to usher in this new era, the excitement surrounding the fresh, yet familiar, design is palpable.
A New Era of LA Kings Hockey
The Kings' new logo is more than just a redesign; it's an homage to a historic era and a bold step towards the future. By revitalizing the Chevron design and incorporating the original 1967 crown, the team has crafted an emblem that speaks to all generations of Kings fans.
The meticulous and collaborative effort in creating the logo reflects the organization's commitment to honoring its legacy while embracing the future. As Luc Robitaille aptly put it, "This evolution is rooted in our 57-year history and embraces the elements of our eras."
With the launch of the new logo, the Kings are set to begin a fresh chapter. Fans eagerly await the opportunity to don the updated emblem, a symbol of their steadfast loyalty and the exciting possibilities that lie ahead for LA Kings Hockey.