Every NFL season brings a fresh set of opportunities, and the 2023 season is no exception. This particular season is characterized by several intriguing player movements and performances, with a significant focus on emerging talents such as Rachaad White of the Tampa Bay Buccaneers and Drake London. Both players have shown potential that could translate to breakout performances, making them notable figures to watch.
Rachaad White: Stepping into the Spotlight
Rachaad White gained attention with an impressive rookie season, accumulating 179 touches. Despite being overshadowed by his teammate Leonard Fournette, who had an astounding 269 total opportunities for Tampa Bay in 2022, White's efforts did not go unnoticed. By 2023, the Buccaneers decided to move on from Fournette, choosing not to add much depth in the running back department. This pivotal decision placed White second in the NFL with 336 touches, trailing only Christian McCaffrey’s 339. The Buccaneers' trust in White is evident, and this increased workload could signify a breakout season for the young running back.
Drake London: The Rising Star
Drake London has similarly shown promise early in his career. Over his first two years, London commanded a significant 25.9% target share and ranked as WR17. However, his fantasy points per game placed him at WR47 during the same period. Despite these contrasting stats, London's trajectory remains upward. The addition of veteran quarterback Kirk Cousins to his team in 2024 could be the catalyst he needs to climb the ranks further, potentially transforming his on-field production and fantasy value.
Kyle Pitts: Overcoming Adversity
Kyle Pitts is another name worth following. Pitts eclipsed the 1,000-yard receiving mark as a rookie, showcasing his high ceiling. However, a late-2022 knee injury requiring MCL and PCL repairs hindered his momentum. In 2022, he received only 58 targets, a number that increased to 90 in 2023. As Pitts continues to recover and regain form, he'll be aiming to return to his previous form and solidify his status as a top-tier tight end.
Strategic Moves and New Beginnings
In other developments, the Raiders signed Alexander Mattison during the offseason to bolster their backfield. This acquisition signals the Raiders' intention to strengthen their running game with Mattison’s proven abilities. Meanwhile, the Lions made a bold move by drafting Jameson Williams 12th overall after a trade-up. Williams missed most of his rookie season and some of his sophomore years due to a suspension. Despite these setbacks, since entering the league in 2022, Williams has ranked WR5 in fantasy points per touch, highlighting his efficiency and potential for impactful performances once back in full swing.
The Texans also made a significant acquisition by bringing in Joe Mixon, who had the fourth-most touches in the NFL last season with 309. Mixon's arrival means Zack Moss and Chase Brown are expected to split the opportunities Mixon vacated in Cincinnati. Moss had multiple games exceeding 20 fantasy points when given the lead role in 2023, demonstrating his capability to perform under pressure. Conversely, Chase Brown had only 58 touches last year but will be looking to make the most of his increased involvement.
Detroit’s Focus on Stability
Amid these player movements, Detroit's approach has been one of stability, particularly concerning its receiving corps. Jeff Risdon commented on the team's stance: “I know they're excited about what they've got in him, and that's why they're not pursuing any other wide receivers and you will not see other wide receivers brought in. Agents have asked... Detroit is not interested in bringing in any receivers at this point.” This decision reflects Detroit's confidence in their current roster and their focus on developing existing talent.
The 2023 NFL season is shaping up to be an exciting one, marked by emerging talents and strategic team decisions that promise to create thrilling narratives. From Rachaad White’s increased role to Drake London's potential rise with Kirk Cousins, the season offers numerous storylines for fans and analysts alike. As teams and players navigate these opportunities and challenges, the unfolding season will undoubtedly provide plenty of excitement and drama on the field.