Dallas Cowboys: The Journey of "America’s Team"
In 1979, the Dallas Cowboys earned a moniker that would reverberate through the decades – "America's Team." This title was bestowed upon them by NFL Films, a reflection of the team’s immense popularity and their significant presence in the league during the 1970s. Throughout that decade, the Cowboys experienced a mix of triumphant victories and heart-wrenching defeats, all of which solidified their legacy in the annals of NFL history.
Decade of Highs and Lows
The 1970s were a remarkable period for the Cowboys, who managed to clinch two Super Bowl titles. They first tasted victory in Super Bowl VI and added another title in Super Bowl XII, triumphing over the Denver Broncos. The latter victory was bolstered by the addition of running back Tony Dorsett in 1977, a move that significantly enhanced their offense. Despite these achievements, the decade wasn’t solely defined by success. The Cowboys also endured three painful Super Bowl losses, falling short by a mere 11 points combined.
Staunch Rivals: Dallas Cowboys vs. Pittsburgh Steelers
A substantial part of the Cowboys’ 1970s narrative is intertwined with their fierce rivalry against the Pittsburgh Steelers. A rivalry remembered for its intensity and high stakes, it reached its zenith during two particular Super Bowl matchups. The first encounter, Super Bowl X, saw Pittsburgh edge out Dallas 21-17, marked by a dramatic fourth-quarter where the Steelers scored four consecutive times. One of the game’s memorable moments included Lynn Swann's 64-yard touchdown reception. Additionally, the Cowboys' late-game end-zone interception as time expired added to the drama.
Their paths crossed again in Super Bowl XIII, a historic clash as it was the first Super Bowl featuring two teams that had each previously won multiple championships. Initially, Dallas took the lead, but Pittsburgh’s offense, led by Terry Bradshaw (who earned the league MVP title in 1978), turned the tide. Notably, Roger Staubach led two late scoring drives, demonstrating the Cowboys' resilience.
Super Bowl XIII also had its share of controversy. A crucial moment was Jackie Smith's dropped touchdown pass, which could have shifted the game’s momentum in favor of Dallas. Adding to the Cowboys’ woes was a pass interference call against Benny Barnes, a decision that led to a pivotal touchdown by Franco Harris. Despite these setbacks, defensive stalwart Ed "Too Tall" Jones reflected on their performance with pride. He remarked, "That Pittsburgh team had nothing but veterans on both sides of the ball... We were a very young team both times, when they beat us in '75 and when they beat us in '78, even though we only lost by four points both games and [Roger] Staubach had the ball driving [late] in those games."
Reflecting on Experience and Youth
The Cowboys’ relatively young roster faced off against Pittsburgh's veteran squad, adding another layer to their rivalry. "I was proud of the way we hung in there against a veteran team, because experience in big games is very important. Very important," Jones noted, emphasizing the critical role that experience plays in high-stakes encounters. He acknowledged the controversial calls but attributed the outcomes more to the Steelers' seasoned lineup. "You mention Benny Barnes and those calls, I'm not one to complain, because that's just one play. Even though every controversial call went against Dallas, but throw that to the side. The difference was experience," he added.
Looking Beyond the Field
Ed "Too Tall" Jones, whose defensive prowess saw him recording 106 sacks over his 15-year career, has continued to maintain a presence off the field. Transitioning to promoting mobility aids like Sportcane, Jones speaks highly of the importance of these tools in his daily life. Reflecting on their impact, he shared, "Just my daily activities, it makes all the difference in the world. I don't know what I would do if it wasn't for the Sportcane as far as being able to get around and still not letting anything hinder what I do in life." His post-retirement engagement underscores the enduring influence of players beyond the gridiron.
Legacy of the 1970s Cowboys
Ultimately, the legacy of the Dallas Cowboys in the 1970s, aptly named "America’s Team," is defined by their resilience and competitive spirit. Even as rule changes in 1978 aimed to curb the Steelers' defensive dominance and, paradoxically, empowered Pittsburgh's offense, the Cowboys stood tall. Their encounters, especially against the Steelers, are etched in football folklore, showcasing the drama, skill, and emotions that define the NFL. The narrative of the Dallas Cowboys in that era is a testament to the undying spirit of competition and the quest for greatness, hallmarks that continue to inspire fans and players alike.